Nike's franchising has been critical in keeping some of its most iconic sneakers, such as the Air Max 1 and 97, relevant in today's market while also reinvigorating the brand with creative revisions.
"Have a Nike Day," which has subsequently been replaced with "Go The Extra Smile" on a slew of legendary models like the Air Force 1, AM90, and Huarache, is one such success story.
The Swoosh is getting ready to launch its newest creative franchise, "Air Sprung," next Spring.
The first "Air Sprung" pack, which debuted as part of Nike's Move to Zero initiative, is already shaping up to be a strong offering.
A multi-colored Air Max 95, as well as toned-down versions of the Air Force 1 and women's Blazer Low, have already been seen in official images. When lined together, these silhouettes don't look like they belong to a collection. The nature-inspired themes that emerge over them, such as flowers and mushrooms, are what binds them together.
On the Air Max 97 and 90, which are nearly identical, a distinct look has been formed.
The first "Air Sprung" pack, which debuted as part of Nike's Move to Zero initiative, is already shaping up to be a strong offering.
A multi-colored Air Max 95, as well as toned-down versions of the Air Force 1 and women's Blazer Low, have already been seen in official images. When lined together, these silhouettes don't look like they belong to a collection. The nature-inspired themes that emerge over them, such as flowers and mushrooms, are what binds them together.
On the Air Max 97 and 90, which are nearly identical, a distinct look has been formed.
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