As the company conquers its first footwear partnership, MAMMUT's high-performance competence takes on new ground.
MAMMUT first entered the world of alpine performance in 1862 as a rope maker, and has remained at the pinnacle of high-performance for centuries. While heritage and devotion may keep a brand afloat, maintaining relevant in an industry that prides itself on pushing boundaries, which is where the brand has found success, necessitates an evolution of design and technology.
In this age of ultra-collaboration, it's not uncommon to see two, three, or even more businesses team together to co-brand items. Sure, witnessing your favorite artists collaborate is fun, but many of these initiatives fall flat due to a lack of purpose. Many would opt to hold off for as long as it takes to ensure that their initial collaboration is flawless; MAMMUT is one such example.
MAMMUT turns to Japan for its maiden step into the realm of co-branded footwear. Hobo, a supplier of sophisticated urban necessities spanning clothes and accessories, is the ideal primary collaborator due to their modern look and utilitarian design ethos.
So, what makes the hobo MAMMUT Sapuen Low GTX such a remarkable example of fruitful collaboration? The silhouette is a performance item with a breathable GORE-TEX membrane and Flextron Technology at its heart. From the outside, hobo's use of beige velour leather for the top, laces, and sole results in a piece of footwear that is equal parts functional and stylish.
When it comes to first victory, this one knocks it out of the park.
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